The Magazine Online
Fitness Business Canada (FBC) is the primary trade publication in Canada for owners, managers, directors and staff of health and fitness facilities. We are pleased to offer FBC in two formats: A traditional hard-copy version and our new e-magazine.
The e-magazine offers all the benefits of the traditional magazine plus more! Read the full magazine online - anywhere you have an internet connection. Or, download it and read it later. Your Choice.
Note:
Online issues are restricted to registered subscribers. To access them, you'll need to login or register.
Current Issues
September / October 2010
Features for this Issue:
- On The Cover - The Inclusive Fitness Club
- Management Profile - Talent, Teamwork, Trust
Markham Ont.'s Warren Watson finds a formula for management success. - Management - Top 10 Hiring Tips
Avoid the outrageous costs of a bad hire by following these strategies. - Product Focus - Ellipticals
Demand still building for the easy-on-the-joints- elliptical workout. - Plus....
2011 Canadian Product & Service Directory
Facility Profile - Fitness, Etc.
Workouts - In-Season Conditioning for Athletes.
July / August 2010
Features for this Issue:
- On The Cover - Eco-Friendly Fitness Clubs
What is your club doing to reduce its enviromental footprint? - Retention
Don't worry about service. Focus on the experience. - Management - Increase Your Revenues by Collecting Bad Debt.
Use a systemized approach to take control of your delinquent membership fees. - Product Focus - The Great Weight Debate
Selectorized machines offer lots of benefits to new and seasoned exercisers. - Plus....
M & A - Investing in the Fitness Business
Facility Profile - Miles Nadal Jewish Community Centre
Workouts - Developing Athleticism in School-Aged Children and Youth
Your Business - Elevate Your Fitness Image with a Professional Head Shot
May / June 2010
Features for this Issue:
- On The Cover - Facility Profile: Think Fitness Studios
A boutique club positions itself as its neighborhood's number one fitness resource. - Management - 6 Smart Tips to Create a Brilliant Front Desk Experience
Never underestimate the power of your member's first point of contact. - Health & Fitness - Physical Inactivity
The biggest public health problem of the 21st century. - Product Focus - A Good Stretch
Looking for a competitive edge? Three good reasons to consider adding stretching equipment to your current mix. - Plus....
Business Profile - The Tao of Twist
Your Career - Could You Be a Fitness Consultant?
Workouts - Opportunity Promotes Creativity
Your Business - A Rock Star Strategy for Personal Trainers
Trainer Profile - A Passion for the Business of Fitness
March / April 2010
Features for this Issue:
- On The Cover - The Future of Fitness
Trends shaping the fitness industry today and in the years ahead. - Management - The Art and Science of Hiring
Develop a recruiting system that hires the right people and drives your company's success. - Staffing - Managing Top Talent
Create a personal training training team that functions at its full potential. - Product Focus - A Clean Sweep
A clean club attracts new members. More importantly, it helps keep existing members. - Plus....
Club Design - Functional Fitness for Your Facility
Fitness Training for the MMA/Ultimate Fighting Fanatic
Workouts - Discover Body Weight Training
Your Business - What Do You Charge?
Trainer Profile - Out of Sight
Past Issues
January / February 2010
Features for this Issue:
- On The Cover - Could a Dietitian Benefit Your Club?
Nutrition Counselling is one service often overlooked. - Management - Plan Meetings That Your Staff Will Want to Attend
Great meetings don't just happen - they're designed. - Business Planning - The Second Time Around
Understand the challenges and rewards of opening a second club before moving forward. - Product Focus - Building Balance and Core Strength
Equipment adds challenge and fun to balance and core strength training. - Plus....
Retention - Brand Loyalty
Special Feature - 10th Annual Great Canadian Fitness Sale
Workouts - Strength Training for Youth
Programming - Keeping Personal Training PERSONAL.
Trainer Profile - Strong Body, Strong Will, Strong Business
November / December 2009
Features for this Issue:
- On The Cover - Could a Dietitian Benefit Your Club?
Nutrition Counselling is one service often overlooked. - Management - Plan Meetings That Your Staff Will Want to Attend
Great meetings don't just happen - they're designed. - Business Planning - The Second Time Around
Understand the challenges and rewards of opening a second club before moving forward. - Product Focus - Building Balance and Core Strength
Equipment adds challenge and fun to balance and core strength training. - Plus....
Retention - Brand Loyalty
Special Feature - 10th Annual Great Canadian Fitness Sale
Workouts - Strength Training for Youth
Programming - Keeping Personal Training PERSONAL.
Trainer Profile - Strong Body, Strong Will, Strong Business
September / October 2009
Features for this Issue:
- On The Cover - Century Gardens Recreation Centre
- Marketing - How To Run A Health Expo
As people recognize the benefits of exercise, the opportunities to increase the number of club memberships has grown. - Fifty Plus - Five Tips to Make your Organization Appealing to 50 Plus Workers
Improve prospects by targeting older adults not only as members, but also as staff. - Product Focus - Circuit Training
A circuit workout can be an ideal strength-training solution for users of all experience levels. - Plus....
Staffing - Tossing the "Wrong Person off the Bus"
Special Feature - 2010 Canadian Product & Service Directory
Workouts - Ramp up reaction skills
Management - Lead or Manage?
Your Career - How specializing can help you grow your training business
July / August 2009
Features for this Issue:
- On The Cover - Collecting Debt
Recovering bad debt is crucial for every fitness club's health - Training - The Lifeline to Your Business: The Incoming Call
If you're not skillfully handling telephone inquiries, you're wasting your marketing dollars. - Customer Contact - Managing High-Maintenance Members
- Product Focus - Skating Treadmills
New technology helps skaters quickly develop proper technique, refine their skills and improve their conditioning. - Plus....
The Power of Personality
Trainer Profile - Leading by Example
Workouts - Conditioning for Runners
Nutrition - Healthier BBQ
Your Career - So, you want to be a book author: Book Publishing Options for Fitness Pros
May / June 2009
Features for this Issue:
- On The Cover - Member Rewards
Retain members and encourage referrals. - Management - Is Your Facility Sick?
Take control of your membership numbers by performing this simple surgery. - Training - Lifelong Learning
Develop top-notch skills by creating or seeking out professional development opportunities. - Product Focus - Pilates Still Riding a Wave of Popularity
Today's health-conscious public continues to love the rapid and visable results that a regular routine of pilates provides. - Plus....
Health - Fit Kids Thrive at School
Business Profile - On Track with Star Trac
Workouts - The Secret to Speed
Nutrition - Bits and Bites
Your Business - Break the rules and give your training business a boost.
March / April 2009
Features for this Issue:
- On The Cover - Dr. Kenneth Cooper
Exercise science legend Ken Cooper talks fast, thinks big and is renowned for putting research findings into action. - Management - Be a Visionary
Let visionary thinking move your business away from the norm and into higher realms of possibility. - Profit Centres - 4 Online Ways to Boost Revenues
Tired of the constant "economic downturn" chatter? Here are 4 beat-the-recession internet strategies you can start implementing today. - Your Facility - Safety & Security
Invest in the right technology to help leave security and theft issues at your front door. - Plus....
Marketing - Marketing Personal Training on a Budget
Business Profile - A Life in Fitness
Workouts - Training the Occupational Athlete
Trainer Profile - Slam Dunk!
Your Business - Franchising: Will it play in the Canadian Fitness Industry
January / February 2009
Features for this Issue:
- On The Cover - The Year Ahead
Industry professionals assess the state of the health and fitness industry. - Management - Picking a Club Location
Take a methodical approach to finding the best spot to launch your business. - Marketing - Publicists and the Fitness Business
Generate more exposure, revenues and growth with - or without - the help of a PR professional. - Associations - Why Fitness Providers Need the Fitness Industry Council of Canada
People with a common cause can create remarkable change. - Plus....
Resources - How to find credible research on the net
Special Feature - Certification & Training in Canada
Workouts - Training Solutions: the completly portable workout
Nutrition - A new year: time to detox?
Insurance - Does your insurance protection fit?
