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Best of Club Marketing Ads - Pat & Chet Skibinski
Tuesday, July 3rd, 2007Personal trainers Pat and Chet Skibinski, of Guelph, Ontario, have stretched their advertising dollars by simply adding vanity plates (about $140) and some inexpensive lettering to their Volkswagen Beetle. The land- and water-certified trainers say their mobile ad is a great conversation starter and that curious strangers often approach them for information as they drive […]
Popularity: 9% [?]
Get Your Customers to Sell For You
Friday, June 1st, 2007Fully 84 percent of sales in America take place as the result of word-of-mouth advertising. Some of the most important sales promotion sales activities are those that take place between customers and prospects, between friends and colleagues, in the form of advice and recommendations on what to buy, or not buy, and who to buy from.
Popularity: 7% [?]
7 Tips for Good Newsletter Writing
Friday, June 1st, 2007by Barb Gormley
Follow these tips to make your club newsletter a bestseller.
1. Begin stories with a “hook”
People decide within seconds whether to continue reading or to turn the page. Use an interesting opening sentence to pique readers’ curiosity and entice them to read on. Ask a question, make a bold statement or paint […]
Popularity: 7% [?]
Best of Club Marketing Ads - Bodies In Motion
Friday, June 1st, 2007This advertising campaign was designed to generate cash flow to finance the advertising, produce a quick return on investment, and to possibly produce a surplus to invest in future campaigns.
Popularity: 9% [?]
Listen With Both Ears
Tuesday, May 22nd, 2007Like a thief with a stethoscope in search of a safe’s combination, intentional questions can help you unlock hidden treasures
Popularity: 12% [?]
Best of Club Marketing Ads - Gold’s Gym
Tuesday, May 1st, 2007Gold’s Gym Rebrands
Gold’s Gym is in the midst of a brand evolution and is repositioning itself to appeal to a wider demographic range of consumers. This is most evident in its new branding efforts both inside and outside the gym.
Its new tagline, Change Your Body Change Your Life, encompasses the idea that no matter […]
Popularity: 12% [?]
Boost Business with a Club Newsletter
Tuesday, May 1st, 2007Besides educating and informing members about club news and events, a good newsletter strengthens your brand and makes members feel connected.
Popularity: 6% [?]
MP3-Guided Workouts
Tuesday, March 13th, 2007Imagine being able to provide a training solution to members who can’t afford personal training. Even better, imagine providing your existing personal training clients with a complement to their existing training regimes. That possibility is now a reality with MP3-guided workouts.
Popularity: 10% [?]
