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Summer Marketing for Personal Trainers

Monday, June 2nd, 2008

By Jim Labadie
Spend your time wisely during quiet months.
Most personal trainers experience a drop off in revenues during the summer. And while some see this as a reason to panic, astute fitness professionals know that summer is the perfect time to focus on marketing. The following marketing strategies are a must for personal trainers who […]

Popularity: 17% [?]

6 Unique Sales Tips for Fitness Professionals

Thursday, May 1st, 2008

by Jim Labadie
Salesmanship is a critical skill for all fitness professionals to master. Whether you like it or not, much of your livelihood will depend on whether or not you can close deals. And just like any other skill, you can always improve your ability to sell others on you and your services.
Here are […]

Popularity: 10% [?]

13 Sales Basics for Fitness Professionals

Tuesday, April 1st, 2008

by Jim Labadie
Every successful fitness professional is a proficient sales person. Here are 13 basic tips to help improve your ability to sell your services.
1) Believe in yourself and the services you provide. Your prospective clients will feed off your energy and will be much more likely to hire you if you exude confidence. […]

Popularity: 15% [?]

Marketing Fitness Boot Camps with YouTube

Monday, March 3rd, 2008

by Jim Labadie

Elevate your profile by adding video to your website.
There are many people in the fitness industry who believe that one-on-one personal training is on its last legs.
Small group training and fitness boot camps are gaining popularity and proving to be much more than a fad. More and more fitness professionals are creating […]

Popularity: 14% [?]

Make Your Business Card a Marketing Tool

Friday, February 1st, 2008

Saying these simple words often enough could have a devastating impact on your business. If you regularly find yourself in situations without your business cards, chances are that you’re regularly losing out on business revenues. It’s a compliment when people ask for your contact information. So build on their enthusiasm by readily handing them a well-designed card.

Popularity: 15% [?]

4 Powerful Tips for Marketing Fitness Boot Camps

Friday, February 1st, 2008

by Jim Labadie

Fitness boot camps are continuing to grow in popularity not just in the Canada, but all over the world. Because they provide a reasonably priced and fun alternative to most forms of exercise and personal training, people are naturally drawn to them.
And because they allow a fitness professional to earn much more per […]

Popularity: 15% [?]

IHRSA Research: Member Participation By Activity And Gender

Tuesday, January 1st, 2008

The following charts, from the IHRSA 2006 Global Report, show member participation by activity and gender for the U.S. and UK market. This is the best approximation we have for the Canadian market as no survey data has been compiled in Canada for this measure. The information is provided for our readers through our […]

Popularity: 6% [?]

Best of Marketing Ads - Direct Mail Promotions

Monday, December 3rd, 2007

Considering a New Year’s direct mail campaign to capture new members? If you’re unfamiliar with the process, here are the steps to consider.

Popularity: 18% [?]

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