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Best of Club Marketing Ads - Adrenalin Fitness

This is an ad that we successfully ran this past summer, most individuals that have never been in a Fitness Club before are always afraid of being locked in to a long term contract, so we offered short term.
Great idea, offered only in the summer when attendance slows down, the outlay of money is […]

Popularity: 9% [?]

Posted in Sales & Marketing, March 07 | No Comments »

Boot Camp Classes

It’s a fitness program that’s not for the faint of heart. It’s exercise boot camp – a get-tough workout that appeals to people who want to get fit now. It’s also delivering handsome revenues to clubs and independent trainers across the country.

Popularity: 4% [?]

Posted in Premium Content, Class Programs, March 07 | No Comments »

FEEDING THE SPIRIT, NOT THE STOMACH

Squash Ontario has seized the moment in terms of the media attention now focused on childhood obesity by taking a more aggressive approach to our “Squash: Fit to Play” program.

Popularity: 10% [?]

Posted in Industry News, FitNet, March 07 | No Comments »

FITNESS CLUB BUSINESS MEASURES

It’s time that health/fitness clubs in Canada had some reliable data on business measures that will help daily and long term decision makers for staff and management. While clubs know their own business measures, there is little insight into how they compare to others in the industry.

Popularity: 9% [?]

Posted in Management, March 07 | 1 Comment »

Fitness Industry Canada: What’s Next?

We’re turning our attention to legislation and how it affects our industry on both a provincial and national level. As I’ve mentioned many times before, it was important for us to build positive relationships with government officials during good times, so government is comfortable turning to us when they require an industry perspective or at times when our industry may be negatively impacted.

Popularity: 11% [?]

Posted in Industry News, Government, March 07 | No Comments »

THE CANDID MANAGER: Jason Christoff, Physical Limits Fitness Club

Jason Christoff

President

Physical Limits Fitness Club

Cornwall, Ont.

www.physicallimits.com

How did you become a fitness club owner?
After I graduated from the McGill industrial relations program in 1994, I decided it was a great time to take some risks. With little debt and no family obligations, I struck at the opportunity to open a fitness club. I had worked in […]

Popularity: 10% [?]

Posted in Management, March 07 | No Comments »

Is Your Club Name Safe? Part 3

A previous article regarding the trade-mark registration process mentioned that a third party may oppose the registration of a trade-mark. This article discusses trade-mark opposition proceedings.

Popularity: 4% [?]

Posted in Premium Content, Management, March 07, Legal | No Comments »

Selling Memberships: The Prospect – Your Central Focus

You must make the prospect your CENTRAL FOCUS by asking questions that will give you the valuable information you need to make program and membership recommendations that are most suitable for your prospect.

Popularity: 4% [?]

Posted in Premium Content, Sales & Marketing, March 07 | No Comments »