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Enforcing Trade-mark Rights
Sunday, April 1st, 2007A trade-mark owner must enforce trade-mark rights to maintain the distinctiveness of its trade-marks and to protect the goodwill associated with the trade-mark owner’s business. Enforcement is particularly important when operating in the competitive personal fitness industry, where the public closely associates personal services with a trade-mark. This article discusses the grounds for enforcing trade-mark rights.
Popularity: 7% [?]
10 Rules to Help You Beat the Competition
Sunday, April 1st, 2007Today, in terms both of quantity and quality, the competition that most fitness centers face is more challenging than ever before… but the following 10 rules can help you win the war against even the toughest competitors.
Popularity: 7% [?]
Canadian Forum Discusses Importance of Industry Participation
Sunday, April 1st, 2007Aside from updating industry members on the Adult Fitness Tax Credit campaign and unfolding the new direction following the disappointing exclusion of the credit in the Federal Budget, during the Canadian Forum, Fitness Industry Council of Canada and panel members touched on the importance industry awareness and participation.
Popularity: 21% [?]
Why People Quit - Part 4
Sunday, April 1st, 2007It appears that there’s a real opportunity for clubs to recapture their own former members, and, equally important, to recapture those of their competitors as well. A large percentage (42%) of the consumers who said they intended to join another club during the coming year, indicated that they would not renew their old membership because of issues that were specific to the ex-club. Another 35% had dropped out because of situational circumstances (e.g., relocation), and, as a result, represent a promising recapture opportunity.
Popularity: 7% [?]
The Candid Manager - Romeo Rawlins, Body Fitness
Sunday, April 1st, 2007
Romeo Rawlins
Body Fitness
Pointe Claire, Quebec
www.centrebodyfitness.com
1. How did you become a fitness club owner or manager?
About 17 years ago, I was working in sales and marketing and really out of shape. I realized it was time to start taking care of my health and get in shape, but I got frustrated trying to do […]
Popularity: 15% [?]
What Is Your Club Worth? P5
Sunday, April 1st, 2007If you’re contemplating selling your club, be ready to dig into your files and spreadsheets. You’ll need to provide a plethora of historical and forecasted data to properly put an accurate dollar value on your operation. Without the appropriate information, your club’s price will be reduced (by potential buyers) to the value of its annual EBITDA (earnings before interest, taxes, depreciation and amortization) and an aggressively depreciated assessment of your equipment on site.
Popularity: 5% [?]
Beware of the Predator…Premises Costs
Sunday, April 1st, 2007Many independent club owners purchase fitness facilities because they love fitness. We are the teachers, motivators and fitness technicians spreading our passion to the masses. We know which programs work, what classes to run and how to service our members properly. But do we know enough about the mechanics of business to run a profitable fitness facility?
Popularity: 6% [?]
FEEDING THE SPIRIT, NOT THE STOMACH
Thursday, March 1st, 2007Squash Ontario has seized the moment in terms of the media attention now focused on childhood obesity by taking a more aggressive approach to our “Squash: Fit to Play” program.
Popularity: 11% [?]
