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Aerobic Exercise May Boost Cognitive Fitness for 55+
Thursday, May 1st, 2008
THE NETHERLANDS - Around age 50, even healthy older adults begin to experience mild declines in cognition, such as occasional memory lapses and reduced ability to pay attention.
Researchers in The Netherlands reviewed 11 randomized controlled trials that examined the effects of aerobic exercise on cognitive processing speed, memory and attention.
The results suggest that exercises that […]
Popularity: 15% [?]
Study Says Seniors Should Focus More on Fitness Than Fatness
Tuesday, January 1st, 2008SOUTH CAROLINA – A study in the Journal of the American Medical Association reports that overweight and obese seniors who were physically fit outlived their contemporaries – even thin ones who weren’t physically fit.
“There is perhaps too much focus on body weight, and fitness is only an afterthought,” said lead researcher Steven N. Blair, a […]
Popularity: 18% [?]
Create Engaged Clients with Engaging Experiences
Friday, November 23rd, 2007Your marketing campaign reflects your mission, communicating a message that attracts and inspires potential older members while reinforcing the purchases your current members have made. You’ve even sent your sales team and support staff to age-sensitivity training. But despite doing all the right things, your centre is losing members. To add insult to injury, participation levels have slowly declined. So what’s gone wrong?
Popularity: 8% [?]
Can you really sell yourself and your centre to the older adult?
Thursday, September 20th, 2007Many adults who are 60, 70 and 80-plus, have truly “been there and done that.” You may think your product is unique, but by a certain age older adults have seen, heard and read it all. If they have come to your centre, take a tour, and are interested in joining, what’s your next step?
Popularity: 5% [?]
The Age-Old Question: Who To Believe?
Thursday, September 20th, 2007The time has finally come. You’ve made the decision to move ahead with the development of a new wellness or fitness centre or to expand your existing facility. Now what? It’s time to decide what your dream facility will become, the programs it will offer and the marketing tools you’ll use to achieve visibility and traffic for your sales team. Most importantly, it’s time to figure out how to get a return on the investment you’re about to make.
Popularity: 5% [?]
Outside the Fitness-Marketing Box: Promoting Your Services to Older Adults
Friday, July 20th, 2007You’ve just become certified to train older adults, and you’re ready to start reaching out to this new-to-you target market. However, before you gear up to promote your 50-plus fitness classes or personal training services, consider that most traditional marketing messages and methods won’t dazzle this audience, and some might even turn prospects away.
Popularity: 7% [?]
Turning Research into Dollars
Tuesday, May 22nd, 2007Research findings are only numbers. What you do with research and your market intelligence can spell the difference between success and failure.
Popularity: 5% [?]
Understanding the Older Adult Market
Tuesday, March 13th, 2007Is your club’s approach to older adults too broad? The older adult market is burgeoning thanks to the huge numbers of baby boomers who began turning 55 in 2002. But does the current youth-focused, body-conscious club that is so prevalent today have what it takes to reach these millions of potential members? Will what worked 10 years ago or 20 years ago work now or years from now?
Popularity: 7% [?]
