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Summary of the Fitness Performance Standards Review Meeting

By: Patricia Clark

There has been a very positive response to the concept of developing standardization for performance in the fitness industry.
An introductory letter was sent to 25 organizations and/or individuals across Canada to determine their interest in participating in or supporting this review process. All responses were favourable.
A meeting was scheduled for June […]

Popularity: 15% [?]

Posted in Premium Content, Certification, Aug 07 | No Comments »

New ParticipACTION On The Move

If passion is an important qualification for the new President and CEO of ParticipACTION, then Kelly Murumets is demonstrating a leading role in getting the old organization transformed into a vibrant new force for encouraging Canadians to lead healthier, more active lifestyles. Ms. Murumets wants to “change the world” – specifically, to make Canada the most active nation on earth.

Popularity: 22% [?]

Posted in Industry News, Aug 07 | No Comments »

Financial Report On The Fitness Business - Part 3

The following report is taken from presentations at this year’s financial panel held March 29, 2007 at the IHRSA Conference and Trade Show in San Francisco.

In our May FitNet issue we presented the 2006 industry financial highlights by Rick Caro. Our July issue featured the original Powerpoint presentation by Steven Reiner of Financo Inc. […]

Popularity: 15% [?]

Posted in Premium Content, Financial, Aug 07 | No Comments »

Best of Club Marketing Ads - Goodlife Fitness

What was the approximate cost of the ad campaign (design, print and distribution)?
About $300,000, through newsprint, unaddressed ad mail, radio and outreach flyers.
What kind of feedback did it generate from members, colleagues and the general public?
Overall, it was widely accepted. Colleagues agreed that it was an “in your face” campaign. Current members thought […]

Popularity: 19% [?]

Posted in Sales & Marketing, Aug 07 | No Comments »

Candid Manager - Rob Williams, Mixx Co-Fitness Studio

Rob Williams

Mixx Co-Fitness Studio & Structure Rehab & Fitness Inc.

Vancouver, B.C.

How did you become a fitness company owner?
I began my kinesiology studies with the intent of becoming an athletic therapist for a professional sports team, but when I saw how rewarding it was to change someone’s life through a guided personal training program I knew […]

Popularity: 18% [?]

Posted in Management, Aug 07 | No Comments »

Newsletter Writing: Toss Out Ho-Hum Verbs

Does this scenario sound familiar? You’ve sat down with an important document or memo and start reading. After a page or two, you begin to feel sleepy. Then, a few minutes later, you shake yourself out of a daze – and realize you can’t recall a thing you’ve read.

Popularity: 13% [?]

Posted in Premium Content, Management, Aug 07 | No Comments »

Club News & Happenings - August

FitNet Announces Addition of Forums
Georgetown, ON – FitNet (www.fitnet.ca) , Fitness Business Canada’s on-line publication, announces the addition of four Forums. The Forums focus on Owners & Managers, Personal Trainers and Other Fitness Professionals, Equipment and General Information.
The main objective is to provide an area where users from across Canada (and around the world) […]

Popularity: 21% [?]

Posted in Industry News, Aug 07 | No Comments »

Russ Kisby (1940 - 2007)

Russ Kisby was a tireless advocate for healthy living and he became a valued contributor to associated organizations and individuals across Canada who shared common interests and activities.

Popularity: 20% [?]

Posted in Industry News, Aug 07 | 2 Comments »