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ACE Evaluates Impact Of P90X™ Workout
Wednesday, February 1st, 2012The American Council on Exercise (ACE) announced the results of a study it commissioned to examine the effectiveness of P90X™, a 90-day, bootcamp-style home exercise program that is a popular example of the interval-training style workouts identified by ACE as one of the top fitness trends to watch in 2012. The study found that […]
Popularity: 2% [?]
What is Your Club Worth? Part 4
Wednesday, February 1st, 2012By: Mike McPhee – 4th of 6 in this Series
In the previous article, we introduced the acronym T-EBITDA-Q (Times EBITDA Quotient). This is the mathematical tool we use to appraise a particular club’s value, by applying it to the standard “6 Times EBITDA” benchmark - which is the maximum an club could expect to receive […]
Popularity: 3% [?]
The Branding Game
Wednesday, February 1st, 2012by Robert Foster, President of Trainers On Site
Do you believe in branding? What is branding anyway? To some, branding can be summed up as “multiple points of advertising.” To others branding is equated with spending large amounts of money that they could never afford.
But branding doesn’t have to be all about spending advertising dollars. […]
Popularity: 3% [?]
FBC Interview with Peter Twist and Julie Rogers of Twist Conditioning
Wednesday, February 1st, 2012Fitness Business Canada contributing authors Paula Comfort and Alanna Turco interview Peter Twist and Julie Rogers, co-owners of Twist Conditioning Inc.
Fitness Business Canada: Twist Conditioning’s strong corporate culture seems to be the foundation of your business. Can you describe it for us?
Peter Twist: Our corporate culture is based on giving out energy. It’s also about […]
Popularity: 3% [?]
