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Star Trac Adds 3,000 Square Feet to its Showroom

Star Trac, recently expanded its’ Southern California showroom adding an additional 3,000 square feet of space. After a year of product introductions there was a need for more space to highlight the expanded product offering. The Star Trac Irvine, California showroom features 8,000 square feet of equipment with over 20 cardiovascular units, 50 selectorized strength […]

Popularity: 3% [?]

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US Club Consumer Participation by Activity

(reprinted with permission from The IHRSA Global Report 2011)

Activity
Participation (millions)

Resistance Machines
20.5

Treadmills
20.5

Popularity: 4% [?]

Posted in Dec 11 | 2 Comments »

What’s Your Club Worth? …What Would You Pay For It? Part 2

This article is a six part series originally printed in 2009, it has been updated and rereleased for 2011.
By Mike McPhee
As pointed out in the 1st article of this series (Oct/11 FitNet), profitable clubs sell in the range of 3 to 6 times EBITDA – Earnings Before Income Taxes, Interest, Depreciation and Amortization. (With the […]

Popularity: 4% [?]

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Marketers Ignoring 50+ Consumers, Expert Asserts

Targeting that market could boost sales significantly, says ICAA CEO Colin Milner
Boomers and their parents are over 110 million strong. With more than 2 trillion dollars in spending power, they are 47 times richer than their younger counterparts, and account for 55% of discretionary income in the United States. Yet, the vast majority of marketing […]

Popularity: 3% [?]

Posted in Dec 11 | No Comments »