Gold’s Gym Partners with BTS to Introduce Branded Group Exercise Programs
Gold’s Gym, the world’s leading authority on health and fitness, today announced it will introduce Gold’s Gym branded group exercise classes to its franchise system, powered by Body Training Systems (BTS), a leading supplier of popular group fitness programs. The agreement will allow its franchise owners to further enhance and strengthen the Gold’s Gym brand in clubs nationwide.
“The Gold’s Gym brand has made a lasting imprint on the nation’s consciousness and this partnership advances our position as the leader in the fitness industry,” said Joel Tallman, Senior Vice President of Franchising & Global Operations for Gold’s Gym International. “We look forward to implementing Gold’s Gym branded exercise programs in clubs across the nation to improve class consistency and results for our members.”
As part of the partnership, Gold’s Gym franchise owners will have the option to select from a series of seven distinct group exercise programs covering a variety of fitness genres that will be branded by Gold’s Gym. Each program is designed to inspire and motivate all ages and fitness levels in a fun group environment.
“Gold’s Gym branded exercise classes can be a tremendous asset to gym owners wanting to take it a step further to distinguish themselves in a highly competitive marketplace,” said Rich Boggs, president and CEO of Body Training Systems. “We look forward to working with Gold’s Gym to provide quality group exercise programming and customized management support.”
Body Training Systems will partner directly with Gold’s Gym franchise owners and group exercise instructors to provide the necessary training and education needed for instructors to lead each class.
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