MEDWAY, MA - Cybex International announces that Larry Gulko has been named its chief marketing officer. In this role, Gulko will provide leadership and strategic direction to strengthen the company’s market position, drive growth, and maximize the value of the CYBEX brand.

“Larry is championing our top-line growth by introducing game-changing global marketing and business strategies,” states John Aglialoro, CYBEX chairman and CEO. One of Gulko’s first initiatives was securing a multi-year agreement for PGA Tour legend Greg Norman to serve as an official ambassador for the innovative CYBEX Golf Fitness platform.

Gulko has worked with a broad range of brands including Johnson & Johnson, Reebok, Gillette, PGA of America, Kodak, Siemens, and LPGA, among others. He has served as president and on the board of the American Marketing Association, Boston; advisory council at the George Washington University; is a frequent guest on NECN-TV Business Day and also created and moderates the Annual CEO Brand Leadership Forum for the Harvard Business School.

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