Wii are Family
Two-thirds of Parents Say Social Gaming Has Positive Impact on Family Life
| LONDON - According to a new study by TNS Technology, parents in the UK believe that social gaming platforms (such as the Nintendo Wii) are having a positive influence in their homes, as well as encouraging children to do more exercise.
More than half of all users (52%) think social gaming encourages children to bond with their friends, rising to 64% among parents with 16- to 17-year-olds. According to the study, concerns about children locking themselves away in their rooms to play computer games seem to have subsided; 60% of all parents who have played games in the last six months say their family now likes to play social games like the Wii together. |
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Sixty-six% of parents with children aged 10 – 15 believe the Wii actually encourages children to exercise. A fifth of 16 to 24-year-olds would even consider giving up their gym membership if they played the Wii regularly.
“Concerns about obesity and the health of our children are never out of the headlines, and neither is the debate about how to inject more exercise into their daily lives. Whether or not playing games like the Wii is an acceptable alternative to running around the great outdoors is still up to the individual – although looking at the results, parents are particularly excited about the positive impact it is having on their children, and that’s even before Nintendo launch the Wii Fit,” says Amy Cashman, head of TNS Technology in the UK.
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