ITHACA, NY – Because they use internal cues – such as no longer feeling hungry – to stop eating, reports a new Cornell study. Americans, on the other hand, tend to use external cues – such as whether their plates are clean, their drinking glasses are empty or the TV show they’re watching is over. “Furthermore, we have found that the heavier a person is – French or American – the more they rely on external cues to tell them to stop eating and the less they rely on whether they felt full,” said senior author Brian Wansink, the John S. Dyson professor of marketing and director of the Cornell Food and Brand Lab.

The new study, an analysis of questionnaires from 133 Parisians and 145 Chicagoans about how they decide when to stop eating, is being published in the journal Obesity and is being presented this later month at an the Winter Marketing Educators conference.

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