TEXAS – Curves International, Inc., the world’s largest fitness club franchisor, announced that its Curves Cereal line was named Best Food Extension by the readers of Brandweek magazine. Curves Cereal was launched earlier this year in a partnership with General Mills and is carried nationally in more than 20,000 American retail stores. Offering nutrition benefits, like fibre to help curb hunger and whole grain to help manage weight, the products along with exercise are designed to help consumers take weight off and keep it off.

Curves Cereal is available in Whole Grain Crunch and Honey Crunch varieties. The Curves Foods line also includes Curves Chewy Granola Bars in Chocolate Peanut and Strawberries and Cream flavours, with just 100 calories and five grams of fibre in each bar. Other Curves Foods products are scheduled to launch in 2008.

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