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Nearly-new Equipment
Friday, July 20th, 2007When considering options for new commercial strength equipment – treadmills, ellipticals, bikes or any other exercise machine – don’t overlook refurbished equipment. There are plenty of brand name refurbished machines available at a fraction of the cost of new equipment. If cost is an issue, purchasing refurbished pieces can cut your expenses by 20%-60%. With these kinds of savings, you may be able to purchase additional equipment that you wouldn’t have otherwise been able to afford.
Popularity: 14% [?]
Sales Lessons from the Past
Friday, July 20th, 2007In the early days of the fitness boom, we had the 20-Minute Workout, Jane Fonda, and Arnold Schwarzenegger, plus Dr. Kenneth Cooper, who was talking about this thing called “aerobic health.” Ah, the good old days.
Popularity: 5% [?]
Sports Drinks - Part 1
Friday, July 20th, 2007Almost everyone you talk to has an opinion on sports drinks. The spectrum ranges from pure skepticism (“they’re just another useless, over-marketed sugar-laden product”) to absolute endorsement (“sports drinks are my most valuable training aid, and I couldn’t live without them.”). So which is it?
Popularity: 12% [?]
Upscale Club Gets Designer HVAC Treatment
Friday, July 20th, 2007The challenge to fitness club HVAC design, according to Wilson, is providing the continuous 19ºC temperature that most clubs prefer but without the chilling effects that such cool air has on sweaty exercisers.
Popularity: 10% [?]
Product Focus - Assessment Software
Friday, July 20th, 2007Let the latest software enhance your customer service and professional image
Popularity: 18% [?]
Michael S. Levy
Friday, July 20th, 2007The chairperson of IHRSA’s board of directors, Michael Levy, 62, is perhaps best known as the founder and former CEO of the Sports Clubs of Canada (SCC), a chain of 10 multipurpose clubs in the Toronto area. He held that post from 1973-1999, when he sold the company to Bally Total Fitness (NYSE: BFT) and became the president of BTF Canada; he served in that capacity until 2003.
Popularity: 9% [?]
Outside the Fitness-Marketing Box: Promoting Your Services to Older Adults
Friday, July 20th, 2007You’ve just become certified to train older adults, and you’re ready to start reaching out to this new-to-you target market. However, before you gear up to promote your 50-plus fitness classes or personal training services, consider that most traditional marketing messages and methods won’t dazzle this audience, and some might even turn prospects away.
Popularity: 7% [?]
Exercise Technique - The Good-Morning
Friday, July 20th, 2007Want to jumpstart your clients’ core training? Then try a set of good-mornings. This exercise can help improve physical performances and creates a strong foundation for the back.
Popularity: 13% [?]
