There are only so many prospective members out there. To survive in today’s competitive marketplace, club’s need to find ways to generate more revenue from current members. Savvy clubs are finally discovering that there are great profits to be made from promoting their fitness professionals to the media – and subsequently to their members – as experts. Here are some tips to help you understand how to work with the media and improve the profitability of your personal training department.

Read the full article. (PDF)

Originally published July 2006.

Popularity: 7% [?]

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.