Clients want change. Whether they desire weight loss, fitness gains, better health or personal fulfillment, clients pay coaches and trainers to get results. Their expectations may, however, be problematic. Not only might their goals be unrealistic, but the responsibility for affecting change may be cast largely on the shoulders of the health fitness professional. Metaphorically speaking, they may act as if they are dropping a car off at a mechanics’ shop – hoping they can come back later with all in good repair. Whether as a personal trainer or a lifestyle fitness coach, a key to your success lies in understanding what clients go through in making major life transitions.

Read the full article. (PDF)

Originally published July 2006.

Popularity: 12% [?]

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.